New Tennis Management Division Sets High Bar for Florida Facilities

By Frank Swope, USTA Florida Director of Tennis Management

The USTA Florida Tennis Management Division was pleased to bring the Racquet Club of Cocoa Beach on board beginning Dec. 1, 2017 as the inaugural venture of the new division.

It is a very exciting time for the USTA Florida Section and the visionaries of the USTA Florida Board, with President Robert Hollis and Executive Director Doug Booth, to see this project come to fruition. The club, which is a public, city-owned facility, is the first tennis facility in Florida to be managed by the new USTA Florida Tennis Management Division.

The agreement between USTA Florida and the City of Cocoa Beach provides the non-profit with the opportunity to run all tennis operations at the facility for the next three years. The Racquet Club of Cocoa Beach will become the model for the Tennis Management Division and will include facility improvements and new programs implemented for all ages, genders, and levels at the 12-court multi-surface facility.

The goal of the division will be to increase participation on the courts, bring new and returning players into the game, host and run clinics, lessons, activities, events and leagues, while creating an inviting and fun atmosphere for the players.

The bar is high for our tennis facilities.

We will hire the best tennis professionals in the business, and we will train them to deliver programs the right way to serve every member of this vibrant community.

To celebrate the partnership a Grand Opening event is planned for Saturday, Jan. 6, 2018 featuring fun tennis activities for all ages, a doubles exhibition, BBQ, and off-court activities and games. The goal of the event is to attract new families and participants to the facility through a free, fun opening event, where they can explore and learn about all tennis activities and upcoming programs for the new year.

We at USTA Florida Tennis Management are looking forward to bringing this and other outstanding events and programs to the tennis players of Cocoa Beach and Brevard County, utilizing the marketing and management resources and on-site capabilities of the USTA Florida Team!

Stay tuned for further details as they are announced at www.ustaflorida.com, where you can receive all Florida tennis news by signing-up for the weekly e-news.