6 Florida Peter Burwash International-run Tennis Clubs Join USTA’s Net Generation

This week the United States Tennis Association (USTA) and Peter Burwash International (PBI) announced a strategic partnership to combine resources with the aim of continuing the growth of the sport of tennis, with particular focus on attracting younger players.

State-of-the-art coaching tools and programming will be provided to PBI by the USTA, including access to the USTA’s Net Generation and adult suite of programs and apps, in order to enhance PBI’s current youth and adult offerings.

Florida currently has six clubs run by PBI: Four Season Resort at Walt Disney World in Orlando, Four Season Resort Palm Beach, Harbour Ridge Yacht & Country Club in Palm City, Naples Grande Beach Resort, Palm Island Resort in Cape Haze, and The Ritz-Carlton in Naples.

Net Generation is the USTA’s youth tennis brand, designed to get more kids ages 5-18 playing the sport. Through a smartphone app, coaches and players can connect on practice activities, feedback and skill assessments at the click of a button. PBI coaches also will gain access to USTA coaching curriculum, which include video lesson plans and activities, to bolster their lesson plans.

“Partnering with PBI will help support our mission of growing tennis by providing access to high-quality programs and instruction at some of the finest tennis club and resort locations across the U.S.,” said USTA Chief Executive Officer & Executive Director Michael Dowse. “The PBI network has some of the most stringent education and training requirements for their professionals, and their dedication to providing exceptional service is well-recognized throughout the industry. We’re very proud to have them as an ally.”

As part of this new partnership with the USTA, all PBI tennis professionals located in the U.S. will engage in and support the USTA’s Net Generation youth brand by registering, creating a coaching profile and becoming SafePlay compliant to help parents find a safe, high-quality tennis coach for their children.

The USTA and PBI also will collaborate on ways to attract even more adult players to the sport through a range of new competitive and social leagues, tournaments, and team events, and by piloting new initiatives combining fitness and tennis programming.

For more info go to www.usta.com/news.